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Through Gentem Stick, Taro Tamai is making an impact on the snowboard world by harking back to the roots of snowboarding, which lie in surfing.

There’s an emphasis on hiking in the backcountry, understanding the terrain and thinking about what it means to be engaged with the mountains. Presented by Terasu, a cultural tripoint for surf, bike, and snow; for adventure, food, and well-being.

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“My father was a very active man. He took us to sea and mountains to have fun and that has influenced me a lot. My grandfather was a craftsman. He would return from hunting with birds or fish, and he’d teach us how to skin and eat it.” –Taro Tamai

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The wave and the snow. These two elements are similar in the way of being a high-purity contact point between the human beings and the Earth. For the past 25 years, I have been experimenting a theory that ″Surfing and snowboarding are mutually elevating their own evolution.″ The people that got interested in my boards were equally curious to see me going out surfing mirthfully in the middle of winter.

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Friends were first coming along in doubt, but it didn’t take long for them to fall in love with this activity as they experienced the powerful northern swells, beautiful breaks, and deserted line ups.

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Gentem StickIG / TarasuIG

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